Bassetts

History of Bassetts

Bassetts Sweets, a renowned British confectionery brand, was founded in 1842 by George Bassett. Over the years, Bassetts has become a household name, known for its high-quality sweets and innovative flavours. The brand is now part of the larger Maynards Bassetts, which brings together some of the most beloved names in British confectionery. The commitment to quality and tradition has ensured that Bassetts remains a favourite among sweet lovers.

Bassetts in the Australian Marketplace

Bassetts has established a significant presence in Australia, where its classic sweets are enjoyed by both British expats and local confectionery enthusiasts. Available through various specialty retailers and online platforms like The Professors, Bassetts products are accessible to a wide audience. The brand's iconic sweets, known for their nostalgic appeal and unique flavours, have carved out a loyal customer base in Australia.

Core Products

  1. Liquorice Allsorts: Perhaps the most iconic product in the Bassetts range, Liquorice Allsorts offers a delightful mix of liquorice and fondant sweets in various shapes and colours. This classic treat is a staple for liquorice lovers.
  2. Wine Gums: These chewy, fruity sweets are another favourite from the Bassetts lineup. With a variety of flavours, Wine Gums are perfect for those who enjoy a more robust, gummy texture.
  3. Jelly Babies: Soft and sugary, Jelly Babies have been a beloved treat for generations. Each baby-shaped sweet offers a burst of fruity flavour, making them a fun and tasty snack.
  4. Midget Gems: These small, chewy gems are packed with flavour and have a firm texture, making them a popular choice for those who enjoy a longer-lasting sweet.

Quality and Tradition

Bassetts Sweets is dedicated to maintaining the highest standards of quality in all its products. Using the finest ingredients and time-honoured recipes, Bassetts ensures that each sweet delivers the same great taste that customers have come to love. The brand's commitment to innovation keeps their product range exciting, while their respect for tradition preserves the classic flavours that have made Bassetts a household name.

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Buy all of this brand's amazing products at The Professors, or visit the brand website Bassetts for more information.

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