Introduction to Peeps
Peeps are beloved marshmallow candies known for their whimsical shapes, vibrant colours, and delightful taste. These iconic treats are especially popular during Easter but are enjoyed year-round by candy lovers of all ages. Peeps were first introduced by Just Born, Inc., a family-owned candy manufacturer based in Bethlehem, Pennsylvania. The company was founded in 1923 by Sam Born, a Russian-Jewish immigrant. In 1953, Just Born acquired the Rodda Candy Company, which produced a small line of marshmallow products, including Peeps. Bob Born, Sam's son, helped mechanise the production process, significantly reducing the time required to make Peeps from 27 hours to just 6 minutes. This innovation allowed Peeps to become widely available and popular across the United States and beyond.
Market Presence in Australia
Peeps has garnered a dedicated following in Australia, becoming a popular choice for those who appreciate fun and festive treats. Available through specialty retailers and online lolly shops like The Professors Online Lolly Shop, Peeps continues to delight fans across the country.
Popular Products
- Peeps Marshmallow Chicks: The classic Peeps shape, available in a variety of colours and flavours.
- Peeps Marshmallow Bunnies: Another popular shape, perfect for Easter baskets and decorations.
- Peeps Delights: Flavoured Peeps dipped in chocolate or other coatings for an extra special treat.
- Peeps Seasonal Varieties: Special edition Peeps for holidays like Christmas, Halloween, and Valentine's Day.
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Buy all of this brand's amazing products at The Professors, or visit the brand website Peeps for more information.