So Soft

Introduction to So Soft

So Soft is an Australian brand renowned for its irresistibly soft, air-puffed marshmallows. Based in Victoria, So Soft has perfected the art of creating light and fluffy marshmallows, making them a favourite for snacking, baking, and toasting.

History and Development

So Soft Marshmallow Co. started with a mission to create the lightest and fluffiest marshmallows. By using a unique air-puffing process, So Soft ensures that each marshmallow is soft and delicious. Over the years, So Soft has expanded its product range, offering various marshmallow types to suit all occasions. The brand focuses on quality and innovation, continuously delighting customers with new and exciting marshmallow products.

Market Presence in Australia

So Soft products are widely available across Australia, found in major supermarkets, specialty stores, and lolly shops such as The Professors Online Lolly Shop and Confectionery Warehouse. The brand’s dedication to creating the softest marshmallows has made it a popular choice among Australian consumers who enjoy high-quality confections.

Popular Products

So Soft offers a variety of popular products that cater to different tastes:

  1. All Sorts: A delightful mix of various marshmallow shapes and flavours.
  2. Jumbos: Extra-large marshmallows perfect for toasting.
  3. Pink & White: Classic pink and white marshmallows.
  4. Twists: Fun twisted marshmallows in vibrant colours.
  5. Mini Mallows: Tiny marshmallows ideal for baking and hot cocoa.

These products are perfect for personal enjoyment, baking, and special occasions, making So Soft a go-to brand for premium marshmallows.

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Buy all of this brand's amazing products at The Professors, or visit the brand website So Soft for more information.