About Extra
Extra is renowned for its long-lasting flavour and effectiveness in providing fresh breath. As a leading brand in the chewing gum market, Extra offers a wide variety of sugar-free gum options that cater to different tastes and preferences. Extra is part of the Mars Wrigley Confectionery portfolio, a giant in the confectionery industry.
History and Development
Extra was launched by the Wrigley Company in 1984 and quickly became a favourite among consumers for its long-lasting flavour and sugar-free formulation. The brand was designed to offer a healthier alternative to traditional sugary gums, promoting oral health by helping to clean teeth and freshen breath after meals. Since its inception, Extra has expanded its product line to include a variety of flavours, ensuring there is something for everyone.
Market Presence in Australia
In Australia, Extra is a household name, widely available in supermarkets, convenience stores, and online lolly shops, including The Professors Online Lolly Shop. The brand's popularity can be attributed to its consistent quality, innovative flavours, and strong marketing campaigns that emphasise its benefits for oral hygiene. Extra is often recommended by dentists and loved by consumers for its refreshing taste and dental benefits.
Product Range
Extra offers a diverse range of sugar-free gums, including:
- Extra Gum: Classic refreshing flavours like Peppermint, Spearmint, Bubblemint, Watermelon, and Berry Burst.
- Extra White: Specifically designed to help keep teeth white and clean.
- Extra Soft Chew: Offers a softer chewing experience with the same long-lasting flavour.
Each product is designed to provide a burst of freshness and long-lasting flavour, making them a perfect choice for on-the-go breath freshening.
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- Extra Gum
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- Extra White
- Extra Soft Chew
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Buy all of this brand's amazing products at The Professors, or visit the brand website Extra for more information.