Introduction to Laffy Taffy
Laffy Taffy is a beloved brand known for its chewy, fruity candies and playful, joke-filled wrappers. These iconic candies are a favourite among kids and adults alike, delivering a delightful combination of taste and fun. Laffy Taffy was first introduced in the 1970s by Beich's Candy Company, originally known as "Beich's Caramels" despite being fruit-flavoured taffy squares. The name was later changed to Laffy Taffy, emphasising the fun, playful nature of the candy, which includes jokes on every wrapper. In 1984, Nestlé acquired the brand and incorporated it into the Wonka product line. In 2018, Ferrero SpA acquired Laffy Taffy from Nestlé, and it is now produced by Ferrara Candy Company, a subsidiary of Ferrero​.
Market Presence in Australia
Laffy Taffy has made a notable impact in Australia, known for its stretchy, chewy texture and vibrant fruity flavours that delight candy lovers of all ages. Available through specialty retailers and online shops like The Professors Online Lolly Shop, Laffy Taffy has become a go-to choice for those who enjoy playful and delicious treats.
Popular Products
- Laffy Taffy Bars: Classic chewy candy bars available in flavours like banana, cherry, and blue raspberry.
- Laffy Taffy Bites: Bite-sized pieces of taffy with an extra burst of flavour in the centre.
- Laffy Taffy Ropes: Stretchy, tangy taffy in a rope format, perfect for sharing.
- Laffy Taffy Stretchy & Tangy: Extra stretchy taffy that comes in various fruity flavours.
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Buy all of this brand's amazing products at The Professors, or visit the brand website Laffy Taffy for more information.