Write product description which is suitable for use on an online confectionery website. The product description will be used on an online confectionery retail / wholesale website called The Professors Online Lolly Shop. The Professors Online Lolly Shop has been running in Australia since 2006 and delivers its products Australia wide. The Professors Online Lolly Shop can also be referred to as The Professors Confectionery Warehouse or The Professors in the product description. I will refer to The Professors Online Lolly Shop as the Online Store from here on. The product description should be written for both end consumers and businesses that intend on reselling the product in their store, venue or styled candy buffet event. Include a mention of the online store, if it suits the narrative of the product description. Do not say that this product is available exclusively from the online store. Avoid language that requires substantiation or proof. For eaxmple words like unbeatable or unmatched or you will not find cheaper.The product description should have a fun and quirky tone and should entice someone to buy the product.The product description should specifically highlight to the consumer the sensory experiences when consuming the product. Make a mention when writing the product description, for the benefit of businesses who are resellers of the product, that there great reasons to sell this product in their establishment. For seasonal type products, dont use expressions like with Christmas just around the corner which rely on the reader consuming the product description close to the season, use expessions that are more general, time wise, than this. The product description should mention the following brand names; Cadbury. The product type can be considered to be in the following broad categories; Chocolate Pieces and Bites. The product description should mention that the product is great for the following types of resellers; Corner Shop , Take-Away , Deli , Mini Mart, Lolly , Chocolate Shop and Party Shop. Highlight in the product description that this product is great for the following occasions; Easter. The product description should include the information about the packaging with the following attribues it is; Hang Sell Bags and Individually Wrapped. The product to write the description for is referred to as Cadbury Caramello Mini Eggs on the The Professors online lolly shop, but this can be changed is a more suitable product name is available. The product is described as coming in a packaging configuration of 117g bag - Approx 10 eggs per bag. Its OK sometimes, but dont always start the product description using the phrase Introducing, sometimes use an alternative way of starting the description. The ideal product description should be written with between 400 and 800 words. The product description should be written with high ranking words that will match well on the web search engines like google.
